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Hello World

Marketing for Developers / Introduction
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This course is for developers who want to earn an income from the products they create. I created it specifically for these three stages:

  1. Developers who want to build a product, but haven't found an idea.
  2. Developers who are building a product, but haven't yet launched.
  3. Developers who have launched, and are looking for their first 100 customers.

These tactics will also be useful for startups and teams to review together.

Marketing for Developers

A guide to marketing your software, apps, and digital products

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Marketing for Developers

by Justin Jackson
Introduction
Welcome to the course!
Hello World
Bonus: PDF eBook
Bonus: ePub eBook
Is marketing necessary?
Why are you here?
Build Something People Want
Succeed by choosing the right product
Teaser: find your product idea
8 steps to finding a product idea
Exercise #1: find your product idea
Understand the job to be done
Interviewing your customers
Exercise #2: customer interview
How to Research Customers (Part 1)
Bonus: audience discovery venn-diagram
How to Research Customers (Part 2)
Exercise #3: customer research
Target their pain
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
How to set up Segment
Code sample: the Segment tracking script
Google Analytics - Goals, Funnels, and Reports
Segmentation, Funnels, Explore, Insight, Notifications
What To Do Before You Launch
How to find good blog post topics
How effective landing pages work
Exercise #1: start with words
How to design a landing page if you suck at design
How to price your product
Name your product
Exercise #2: product name brainstorm
Tools and resources for naming your product
Launch Plan & Checklist
Amplification
Launch with confidence
The Launch Checklist
Launch emails
Growth & Sales
Create a Facebook ad that converts
Using Facebook's Retargeting Ads
Improve your search rankings
Find out what your competitors are missing
Competitor survey questions (PDF)
Use A/B tests to increase conversion
Ask for the Sale
Bonus Interviews
Adam Wathan, Test Driven Laravel
Alan Klement, JTBD
Josh Pigford, Baremetrics
Brennan Dunn, DYFR
Des Traynor, Intercom
Nathan Barry (2015)
Nathan Barry (2016)
Tracy Osborn
Brian Casel
Garrett Dimon
Jarrod Drysdale
Marc-Andre Cournoyer
Nir Eyal
Sacha Greif
Ryan Hoover, Product Hunt
Bonus Downloads
Product Hunt Handbook
Product Hunt Case Study
Hacker News Handbook
HTML Landing Page Template