Besides sales, email is the next most valuable commodity your business can acquire. It’s one of the longest standing marketing platforms around, and yet continues to be one of the most profitable.
Why is that? Email is personal. Think about it, you only let certain people have access to your inbox, and this can be for a number of reasons. Personal conversation, work, maybe even sales or promotions. For a lot of us, this is daily (if not multiple times a day) interaction.
My goal for this course is to give you some strategies you can apply to your website that will attract more people to your email list. These aren’t just one-and-done tactics, we’re talking about building a meaningful email experience for each subscriber.
What will I learn?
In this course we’ll start out with the biggest mistake most people make when it comes to subscription forms. Then, we’ll hone in on your audience to find out what they really want to create a compelling lead magnet, designed specifically to solve their problem. I’ll sum it all up with a little-known hack for getting around image blocking (and what that even means).
What do I get?
- 4 easy-to-follow video tutorials
- 2 PDF guides
- The Research Manual
- 6 sample email templates
Who is teaching this course?
Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker