Marketing for Developers by Justin Jackson

Marketing for Developers

A guide to marketing your software, apps, and digital products

Get access for $299 $249


Learn how to build something people want and get your first 100 customers.

What's included?

Video Icon 42 videos File Icon 17 files Text Icon 2 text files


Welcome to the course!
4 mins
Hello World
7 mins
Bonus: PDF eBook
19.5 MB
Bonus: ePub eBook
16.3 MB
Is marketing necessary?
323 KB
Why are you here?
Build Something People Want
Succeed by choosing the right product
5 mins
Teaser: find your product idea
2 mins
8 steps to finding a product idea
11 mins
Exercise #1: find your product idea
Understanding customer motivation
3 mins
Interviewing your customers
46 mins
Exercise #2: customer interview
How to Research Customers (Part 1)
9 mins
Bonus: audience discovery venn-diagram
152 KB
How to Research Customers (Part 2)
9 mins
Exercise #3: customer research
Target their pain
16 mins
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
16 mins
How to set up Segment
10 mins
Code sample: the Segment tracking script
89.9 KB
Google Analytics - Goals, Funnels, and Reports
17 mins
Segmentation, Funnels, Explore, Insight, Notifications
11 mins
What To Do Before You Launch
How to find good blog post topics
6 mins
How effective landing pages work
17 mins
Exercise #1: start with words
How to design a landing page if you suck at design
5 mins
How to price your product
7 mins
Name your product
10 mins
Exercise #2: product name brainstorm
Tools and resources for naming your product
Launch Plan & Checklist
8 mins
Launch with confidence
10 mins
The Launch Checklist
41 KB
Launch emails
Growth & Sales
Create a Facebook ad that converts
15 mins
Using Facebook's Retargeting Ads
14 mins
Improve your search rankings
10 mins
Find out what your competitors are missing
14 mins
Competitor survey questions (PDF)
41.4 KB
Use A/B tests to increase conversion
10 mins
Ask for the Sale
7 mins
Bonus Interviews
Adam Wathan, Test Driven Laravel
58 mins
Alan Klement, JTBD
75 mins
Josh Pigford, Baremetrics
60 mins
Brennan Dunn, DYFR
65 mins
Des Traynor, Intercom
58 mins
Nathan Barry (2015)
53 mins
Nathan Barry (2016)
57 mins
Tracy Osborn
62 mins
Brian Casel
57 mins
Garrett Dimon
69 mins
Jarrod Drysdale
59 mins
Marc-Andre Cournoyer
65 mins
Nir Eyal
57 mins
Sacha Greif
54 mins
Ryan Hoover, Product Hunt
53 mins
Bonus Downloads
Product Hunt Handbook
3.7 MB
Product Hunt Case Study
993 KB
Hacker News Handbook
4.9 MB
HTML Landing Page Template
2.14 MB


Who is this for?

This course is for people who want to earn an income from the products they create. I wrote it specifically for these three stages: 1. People who want to build a product, but haven’t found an idea. 2. People who are building a product, but haven’t yet launched. 3. People who have launched, and are looking for their first 100 customers.

What are the reviews?

It has a 4.78 ★★★★★ rating on Goodreads.

How can I pay?

Have extra money in your PayPal account? You can use that. (I take credit card as well).

Do I have to complete the course in a certain amount of time?

Nope! The course is built for you to learn at your own pace. Just dive in whenever you have time!