As a software developer, you want to build your own stuff. You’ve seen all of these other people making an independent living from the things they’ve created.
Your challenge isn’t the building, you can do that, it’s finding actual customers who will pay you for what you’ve built.
I’ll show you how to target the right customer with the right product and actually earn revenue from the things you make.
-JustinWhat will I learn?
This course dives right into actionable strategies you can try with your projects right away to earn an income from the beginning.
Build Something People Want (2 hours)
As a developer, our tendency is to stay in and work on a project until it is absolutely perfect (in our eyes). This first part explains how that is actually the reverse of what you should do when launching, and how talking to customers is more valuable than adding one more feature.
The Lean Marketing Stack (45 mins)
This chapter is all about how to implement the proper tracking so that you can follow the customer journey from first interaction through the sale. We want to have these processes in place in order to set legitimate goals.
What To Do Before You Launch (45 mins)
Us developers are often turned off by the marketing side of a product business. In this chapter, I’ll make branding and design feel digestible so that you don’t spin your wheels and can launch with something that looks great.
Launch Plan & Checklist (20 mins)
I see so many people jump the gun when it comes to launching. If executed poorly, a launch can be deflating and sometimes even humiliating. I’ll help you avoid all that by creating an easy-to-follow product launch plan.
Growth & Sales (1.5 hours)
Once your product is out in the world, we need to find a way to get more eyeballs on it. In this chapter I’ll give you six very different strategies for bringing in more traffic and sales.
I also wanted to include interviews I conducted with some of today’s top product creators to learn even more about building and launching a product. You’ll also find some helpful worksheets and guides to organize some of the things we talk about in the course.
What are other people saying?
"The book is not just a compilation of quotes and articles from all over the internet. It is a specific checklist on how to market & launch your product. And more importantly, it is targeted at developers (which does not happen that often). It teaches you and tells you what to do at all stages: pre-launch, launch, post-launch. I loved every page of it and I recommend it to everyone out there!” - Vadim
"The section on defining your target market ALONE will probably save more would-be founders from launching something nobody wants than the next 100 startup books combined.” - Christopher
"As a developer who spends too little time on marketing I found the practical information in this book very useful. I keep referring back to it to make sure I'm on track for launch day.” - Mar
Who is teaching this course?
Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker