Marketing for Developers

A guide to marketing your software, apps, and digital products

Learn how to build something people want and get your first 100 customers.

What's included

2 texts
42 videos
1 image
10 files
6 links
Product Development Software Development Programming Digital Marketing Marketing

Frequently Asked Questions

Who is this for?

This course is for people who want to earn an income from the products they create. I wrote it specifically for these three stages: 1. People who want to build a product, but haven’t found an idea. 2. People who are building a product, but haven’t yet launched. 3. People who have launched, and are looking for their first 100 customers.

What are the reviews?

It has a 4.78 ★★★★★ rating on Goodreads.

How can I pay?

Have extra money in your PayPal account? You can use that. (I take credit card as well).

Do I have to complete the course in a certain amount of time?

Nope! The course is built for you to learn at your own pace. Just dive in whenever you have time!

Contents
Introduction
  Welcome to the course!
  Hello World
  Bonus: PDF eBook
  Bonus: ePub eBook
  Is marketing necessary?
  Why are you here?
Build Something People Want
  Succeed by choosing the right product
  Teaser: find your product idea
  8 steps to finding a product idea
  Exercise #1: find your product idea
  Understanding customer motivation
  Interviewing your customers
  Exercise #2: customer interview
  How to Research Customers (Part 1)
  Bonus: audience discovery venn-diagram
  How to Research Customers (Part 2)
  Exercise #3: customer research
  Target their pain
The Lean Marketing Stack
  Introduction to the Lean Marketing Stack
  How to set up Segment
  Code sample: the Segment tracking script
  Google Analytics - Goals, Funnels, and Reports
  Segmentation, Funnels, Explore, Insight, Notifications
What To Do Before You Launch
  How to find good blog post topics
  How effective landing pages work
  Exercise #1: start with words
  How to design a landing page if you suck at design
  How to price your product
  Name your product
  Exercise #2: product name brainstorm
  Tools and resources for naming your product
Launch Plan & Checklist
  Amplification
  Launch with confidence
  The Launch Checklist
  Launch emails
Growth & Sales
  Create a Facebook ad that converts
  Using Facebook's Retargeting Ads
  Improve your search rankings
  Find out what your competitors are missing
  Competitor survey questions (PDF)
  Use A/B tests to increase conversion
  Ask for the Sale
Bonus Interviews
  Adam Wathan, Test Driven Laravel
  Alan Klement, JTBD
  Josh Pigford, Baremetrics
  Brennan Dunn, DYFR
  Des Traynor, Intercom
  Nathan Barry (2015)
  Nathan Barry (2016)
  Tracy Osborn
  Brian Casel
  Garrett Dimon
  Jarrod Drysdale
  Marc-Andre Cournoyer
  Nir Eyal
  Sacha Greif
  Ryan Hoover, Product Hunt
Bonus Downloads
  Product Hunt Handbook
  Product Hunt Case Study
  Hacker News Handbook
  HTML Landing Page Template

About the author

Are you a product owner who is struggling to increase revenue?

Let me help you get more leads and sales.

—Justin Jackson

Visit my site

Justin Jackson